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01 — COVER
🐾 A biometric sock for dogs

PAW

Your dog's health,
from the ground up.

Now building 🐾
Heart rate
Gait tracking
Sweat chemistry
02 — PROBLEM
The problem

Dogs hide pain.
You find out too late.

59%
of US dogs are overweight or obese.
FUR
blocks every optical and chemical sensor.
LATE
is when most owners find out.
03 — INSIGHT
The insight

Every wearable is on
the wrong body part.

★
Hairless skin
Optical sensors actually work — no fur to fight.
★
Sweat glands
Real-time body chemistry, straight from the source.
★
Striking limb
Ground-truth gait, measured every single step.
×
The neck
Convenient to strap — but it tells you almost nothing.
04 — SOLUTION
The solution

A sock.
With a brain.

♥
Continuous heart rate
~
Sweat chemistry
→
Gait on the striking limb
°
Temp · sleep · GPS
HR
Gait
Sweat
05 — PRODUCT ANATOMY
Inside the sock

Rigid on top.
Soft sensors below.

slice straight through the paw + sock GROUND PAW (your dog's) PAW PAD HR TEMP SWEAT GAIT ELECTRONICS RIGID PARTS ↑ ON TOP chip · battery · radio · never compressed READS HERE → → → SENSOR LAYER FLEX PARTS ↓ BUILT TO BE WALKED ON
1
Smart pod — rigid, on top
2
Sensor layer — flex, underneath
3
Velcro cuff — above the ankle
4
Grip tread — built to be walked on
06 — HOW IT WORKS
How it works

Three steps.
That's it.

01
Slip it on.
02
It reads, quietly.
03
Your phone shows
what changed.
07 — VALUE
Pattern awareness

When something shifts,
you see it first.

BASELINE
Your dog's
normal day
SHIFT
A paw signal
drops sharply
YOU SEE
The pattern
surfaces
DECIDE
Call your vet
with context
SOONER
Earlier info,
earlier care

Illustrative. PAW is a wellness tool, not a diagnostic device.

08 — COMPETITION
vs The competition

Every other wearable
is a collar.

PAWPaw sock
WhistleCollar · Tractive
FiCollar · AI
PetPaceCollar · Medical
InvoxiaCollar · Radar
Where it sitsthe whole ball game
Paw
Neck
Neck
Neck
Neck
Continuous heart ratethrough hairless skin
✓
✗
✗
~
~
Sweat chemistrystress hormones, hydration
✓
✗
✗
✗
✗
Gait on the striking limblameness, early arthritis
✓
✗
✗
✗
✗
Peripheral temperaturedirect skin contact
✓
✗
✗
~
✗
Activity + sleepsteps, naps, play
✓
✓
✓
✓
✓
GPS trackinglost-dog, walks
✓
✓
✓
✗
✓

Nobody sits on the paw. Nobody reads sweat chemistry.

09 — VALIDATION
The science

Peer-reviewed.
Every claim.

ACS Sensors2024
Ferrari et al. →
Sci. Reports2025
Erez et al. →
MDPI Animals2021
Chambers et al. →
Front. Vet Sci2023
Mondino et al. →
BMC Vet Res2018
Griffies et al. →
Front. Vet Sci2023
Cingi et al. →
JVIM2025
Corradini et al. →
PAW thesis2026
Read the deck →
10 — GO-TO-MARKET
Beachhead

Dogs that already
tolerate boots.

Senior dogs.
❄ ❄
Winter climates.
K-9
Working dogs.
Post-surgery rehab.
11 — VISION
Vision

From a sock
to a platform.

Now

The sock.

  • → Hardware v0
  • → 50-dog validation
  • → Clinic partners
Later

The health graph.

  • → Insurance data
  • → Drug-trial RPM
  • → Multi-pet + cats
12 — THE ASK

Built for the dog
who can't speak up.

Join the pack 🐾